Sustainability for Business Growth

Lesson Overview

The lesson sequence on “Sustainability for Business Growth” aims to help students understand how businesses can embed sustainable practices to reduce costs, drive innovation, and enhance their market position. By examining real-world business strategies, students will gain insights into how environmental, social, and governance (ESG) principles influence profitability, reputation, and resilience.

Sustainable Development Goal Alignment

  • SDG 8: Decent Work and Economic Growth – This lesson shows how sustainability drives business growth and economic benefits. Students learn to identify sustainable practices that lead to decent work and responsible economic development.
  • SDG 9: Industry, Innovation, and Infrastructure – We highlight innovation in sustainability, using Brownee.io to help students assess and recommend greener business practices. This promotes thinking about sustainable industrialisation and new infrastructure.
  • SDG 12: Responsible Consumption and Production – A core focus is sustainable consumption and production. Students assess businesses to identify ways to reduce waste, optimise resource use, and promote ethical practices.
  • SDG 13: Climate Action – The lesson indirectly supports climate action by exploring sustainable business practices. Efforts like reducing energy use and waste directly contribute to mitigating climate change and fostering a more resilient future.

Key Features of Lesson Sequence

  • Real-World Business Application: The lesson directly links abstract sustainability concepts to the practical operations and growth strategies of local businesses.
  • Hands-on Digital Tool Integration: Students gain practical experience by using Brownee.io, a real-world digital platform, to conduct business sustainability assessments.
  • Project-Based Learning: Students actively engage as “sustainability consultants,” culminating in the development and presentation of strategic recommendations.
  • Emphasis on ESG Principles: The curriculum is structured around the Environmental, Social, and Governance (ESG) framework, ensuring students’ recommendations are holistic and responsible.

Generalised Curriculum Alignment Opportunities: 

  • Currently being teacher-assessed for alignment. 

Delivery

The lesson package is designed for classroom delivery. Access to https:/brownee.io is required.

Contacts

Questions regarding this learning sequence and Central Coast Education Networks can be directed to Duncan Burck, Project Lead:
e: [email protected]
m: 0448 654 007
https://centralcoast.educationnetworks.com.au 

 

Resources

Lesson Overview

Lesson Plan  

Student Workbook 

Teacher Resources

Net Z(ed) – Student Permission Form: Digital Credential

 

Setting the Scene - Sustainability for Business Growth

In these video interviews with Guido Toepfer, Co-Founder and Executive Chairperson of Brownee, students learn about the value of businesses embracing sustainability and the tool his company has created to help small and medium-sized businesses accelerate their assess sustainability in their business.

The introduction and ESG explanation video will set the scene for students to become trainee business sustainability consultants, using the Brownee tools to assess a business and then make recommendations for them to adopt or take action on sustainability initiatives.

Video 1: Setting the Scene – Guido Toepfer

Download/Access Video from Vimeo here: 

https://vimeo.com/1101453269 

Video 2: ESG 101 – Guido Toepfer

Download/Access Video from Vimeo here:

https://vimeo.com/1101710290

Looking Local – Sustainable Businesses on the Central Coast

In these videos students are introduced to three Business on the Central Coast who embrace sustainability across their businesses.

Video 1: Signarama – From the Coast to the Olympics 

Download/Access Video from Vimeo here:  

Video 2: TrendPac – Making a BIG statement about Central Coast sustainability internationally.

Download/Access Video from Vimeo here:

Video 1: BioAction – A Day 1 commitment to sustainability

Download/Access Video from Vimeo here:  

Looking Local – Sustainable Businesses on the Central Coast

Students will become Sustainability Consultants, assessing local businesses and providing recommendations on how can activate sustainability practices for their business. The following videos (aligned to the lesson sequence) steers student through the use of the Brownee app, and discusses the process for compiling a final report with recomendations for the business.

Video 1: Teacher Guide_Brownee (Teachers to review)

Download/Access Video from Vimeo here:

Video 2: Introducing the Brownee.io Platform

Download/Access Video from Vimeo here: 

Video 3: Business Assessment – Classroom Discussion

Download/Access Video from Vimeo here:

Video 4: Making Your Recommendations

Download/Access Video from Vimeo here:  

Marking Rubric: Sustainability Report/Presentation

Lesson Sequence: Preparing For A Career on the Coast

Assessment Task: Sustainability Report/Presentation (Generalisation Activity)

Learning Objectives Assessed:

  • Understand and articulate the importance of sustainability as a business growth strategy.
  • Conduct sustainability assessments of local businesses using Brownee.io to identify strengths, areas for improvement, and opportunities for integrating sustainable practices.
  • Develop strategic recommendations for businesses to enhance their sustainability efforts, demonstrating the principles of environmental, social, and governance (ESG).

CriteriaBeginning (1-2 Marks)Developing (3-4 Marks)Proficient (5-6 Marks)Exceeding (7-8 Marks)
1. Understanding of Sustainability & Business GrowthDemonstrates a limited or inaccurate understanding of sustainability in a business context. Fails to clearly articulate why sustainability is important for business growth, or provides simplistic reasons.Demonstrates a basic understanding of sustainability’s importance for business. Articulates some reasons for its relevance to business growth but may lack depth or clear connections.Clearly understands and articulates the importance of sustainability as a business growth strategy. Provides several well-explained reasons for its contribution to business success (e.g., reputation, efficiency, customer trust).Demonstrates a comprehensive and insightful understanding of sustainability’s critical role as a business growth strategy. Effectively articulates nuanced and interconnected reasons for its impact on various aspects of business success (e.g., market advantage, innovation, risk management).
2. Brownee.io Assessment & AnalysisConducted a superficial or incomplete assessment using Brownee.io. Analysis of the business’s sustainability is minimal, inaccurate, or fails to identify clear strengths, weaknesses, or opportunities from the tool’s findings.Used Brownee.io adequately to conduct an assessment, but the analysis is somewhat superficial. Identifies some areas for improvement or opportunities but may lack specific detail or clear justification from the Brownee data.Effectively used Brownee.io to conduct a thorough and largely accurate sustainability assessment of the chosen business. Clearly identifies key strengths, areas for improvement, and opportunities for integrating sustainable practices based on the tool’s recommendations.Masterfully used Brownee.io to conduct a highly comprehensive and insightful assessment. Provides sophisticated analysis, identifying subtle nuances, interconnected opportunities, and potential challenges, demonstrating a deep understanding derived from the Brownee data.
3. Strategic Recommendations & ESG ApplicationRecommendations are vague, impractical, or do not clearly align with the business’s needs or sustainability/ESG principles. Little to no evidence of understanding how ESG applies.Recommendations are somewhat relevant and practical, but may lack specificity, thoroughness, or a clear and explicit connection to all three ESG principles.Develops practical, relevant, and well-justified strategic recommendations (2-3) that clearly enhance the business’s sustainability efforts. Demonstrates a solid understanding and application of Environmental, Social, and Governance (ESG) principles within the recommendations.Develops highly innovative, practical, and comprehensively justified strategic recommendations (2-3). Expertly integrates and articulates all three ESG principles, showing foresight and a deep understanding of the potential long-term impact on the business.
4. Quality of Report/PresentationThe report/presentation is disorganised, lacks clarity, and has minimal or ineffective visual aids. The high-level introduction, recommendations, and impact are difficult to follow or are missing. Engagement is low.The report/presentation is somewhat organised but may lack consistent clarity or engaging delivery. Visual aids are basic. Some elements (introduction, recommendations, impact) might be present but lack depth or strong connections.The report/presentation is clear, well-organised, and engaging. Effectively uses visual aids to support content. Provides a clear high-level introduction of the business, well-articulated sustainability recommendations, and a discussion of their anticipated impact.The report/presentation is exceptional, highly compelling, meticulously organised, and visually sophisticated. Provides a strong narrative, articulates complex ideas with outstanding clarity, and demonstrates profound understanding of the business, recommendations, and their broader impact.

Total Marks: /32

Grading

This grading scale reflects the 32-point marking rubric.

  • A (Excellent): 27-32 points

    Demonstrates exceptional understanding, critical thinking, and engagement, consistently exceeding expectations across all rubric criteria.

    Percentage Range: 84% – 100%

  • B (Good): 21-26 points

    Demonstrates solid understanding and active engagement, meeting or often exceeding expectations in most rubric criteria.

    Percentage Range: 66% – 81%

  • C (Satisfactory): 15-20 points

    Demonstrates basic understanding and satisfactory engagement, meeting expectations in core rubric criteria.

    Percentage Range: 47% – 63%

  • D (Developing): 9-14 points

    Shows limited understanding and engagement, often falling below expectations in several rubric criteria; needs further support.

    Percentage Range: 28% – 44%

  • E (Needs Support): Below 9 points

    Demonstrates minimal understanding and engagement, significantly below expectations across most rubric criteria.

    Percentage Range: Below 28%

Recognising Effort & Measuring Impact

Students completing the lesson sequence are invited to apply for a Central Coast Education Networks Digital Credential.

In Central Coast Education Networks, we recognise and celebrate the learning and contributions of all, from student achievements and teacher development to industry and partner participation.

When we credential and badge these achievements, we’re also capturing valuable data insights and reflections, enhancing our understanding of stakeholders and enabling us to be genuine collaborators and supporters of their journeys in our Central Coast Education

Your students, should they choose, will be applying for the Central Coast Education Networks Credential: ‘Sustainability for Business 2025 – Foundations. To complete this application, students will be directed to a short online questionnaire.

Note: As students’ names and emails are collected during the application process, parental or carer consent is required for students under sixteen (16) for the credential to be issued. Parents/Carers can complete this consent here: https://centralcoast.educationnetworks.com.au/credentials-digital-badges/parent-carer-information

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What are the expectations

We recognise that participation in the piloting or testing of any resources being developed is at the discretion of schools and teachers and realise challenges to collaboration can pop up at any time. Our approach is to be flexible, supportive, and mindful of educators’ workloads, while realising all feedback we receive from teachers during this process will lead to the development of classroom resources and student experiences that will benefit everyone.

What We Ask from our education collaborators:

  • Commitment to Providing Feedback:  Educators and industry partners are encouraged to review, refine, and provide insights on lesson materials to ensure they are relevant, engaging, and practical for classroom use.
  • Opportunities for Classroom Testing – Schools are encouraged to find space within their existing programs to trial and integrate the lessons and activities, helping us assess their effectiveness in a real learning environment.
  • Where there is Interest and Capacity – Participate in the codesign and development of the classroom lessons.

Our hope is that this approach ensures that the learning experiences remain practical, adaptable, and informed by those who will use them most—teachers and students.

Generally, we curate lesson sequences to align with an Inquiry-Based Learning (IBL) approach. However, we are not prescriptive about how a teacher uses these resources; use them as you see fit for your class and students.

Industry Partner Note: Inquiry-Based Learning (IBL) is an educational approach that emphasises investigation, exploration, and problem-solving. This method allows students to actively engage with real-world challenges, making it easier for industry partners to contribute meaningfully.

The IBL learning sequence follows this structured framework:

  • Context – Introduces the topic, establishing why it matters in a real-world setting.
  • Challenge – Presents a problem or scenario that requires exploration and solution development.
  • Investigation – Students use industry and curriculum-aligned resources to analyse, research, and gather insights.
  • Generalisation – Findings are synthesised and shared through multiple formats (e.g., reports, presentations, or creative outputs).
  • Reflection – Students connect their learning to broader concepts, personal insights, and career pathways.

Why We Chose Inquiry-Based Learning:

  • Easier for industry to understand and engage with – The structured investigation-driven model allows industry partners to contribute authentic challenges, feedback, and insights without needing curriculum expertise.
  • Accelerates the development of classroom resources – IBL provides a clear framework for lesson design, making it easier to create scalable and adaptable activities.
  • Simplifies classroom delivery for teachers – The structured sequence makes lesson planning and facilitation more intuitive, allowing teachers to focus on guiding student exploration rather than direct content delivery.
  • Enhances student engagement with locally aligned experiences – Students actively apply their learning to real-world business, economic, and environmental challenges within their local community.
  • Strengthens credentialing & digital badging alignment 

The IBL approach supports structured assessment and recognition, ensuring clear pathways for students, teachers, and industry partners to engage within the project credentialing framework.