Digital Presence for Business Growth

Digital Presence for Business Growth

(Suggested) Stage & Syllabus Outcomes Alignment: Commerce – Stage 4/5

Delivery Mode: Hybrid: Classroom & Online

SDG Focus: Decent Work and Economic Growth (UN SDG 8): Decent Work and Economic Growth: Promote sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all.

Framework: Inquiry-Based Learning

Lesson Sequence Overview

In today’s digital world, a strong online presence is essential for business success. This lesson will help students understand the importance of digital activation, including branding, websites, social media, e-commerce, and online customer engagement. Students will analyse how businesses on the Central Coast can leverage digital tools to reach customers, grow, and remain competitive.

Key Features of Lesson Sequence

  • Interdisciplinary Approach: Commerce and Career Education to provide a holistic understanding of digital presence and its impact on business success.
  • Real-World Impact: Students work on actual challenges for business
  • Industry Engagement: Students are learning from leading Digital Marketing Agency, TalkAgency, located on the Central Coast
  • Online Learning: Incorporates online learning resources and digital tools, to enhance the learning experience and provide flexibility.
  • Awarding of Central Coast Education Network’s Credential: Students who successfully complete the lesson and demonstrate their understanding of digital presence will be awarded the Central Coast Education Network’s Credential, recognising their achievement and skills.

Resources & Links

Teacher Guide  (version 1.0)

 Online Learning Management System

 Student Workbook (Assessment Presentation): Emerging Digital Marketer l Digital Marketing Strategy Deck

 Activity/Info: Alternative to tables found in student workbook/presentation

Central Coast Education Networks – Student Permission Form: Digital Credential

Introduction

Cooper Jitts, Founder of Talk Agency, introduces the Emerging Digital Marketer – Deep Dive lesson sequence as part of the Central Coast Education Network Business Growth learning experiences for students. Throughout the lesson modules, students will be guided and coached by members of the Talk Agency team to develop a digital marketing strategy for a business on the Coast or an idea they have for their own business.

Recognising Effort & Measuring Impact

We recognise the learning and contributions of all participants—teachers, students, and partners—through the issuance of digital badges and credentials across all our programs.

To receive a digital credential, which is endorsed by industry, government, and research partners, students and partners must complete an electronic exit questionnaire. This process allows us to capture valuable insights for continuous improvement across the network.

The value for students lies in the recognition of their achievements, while teachers can use these credentials as validation for professional learning hours, which we support teachers to receive. 

For secondary school students, permission from parents and carers will be required. Permission forms, outlining all necessary information, will be available for download in the resources area or provided electronically for teachers to distribute

Students are working towards...

Your students, should they choose, will be applying for the Central Coast Education Networks Credential ‘Business Builder—Emerging Digital Marketer’. To complete this application, teachers will be provided a link to share with the students to complete a short online questionnaire.

Note: As students’ names and emails are collected during the application process, parental or guardian consent is required for students under 16 for the credential to be issued. Please have parents and caregivers complete the permission form. 

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What are the expectations

We recognise that participation in the piloting or testing of any resources being developed is at the discretion of schools and teachers and realise challenges to collaboration can pop up at any time. Our approach is to be flexible, supportive, and mindful of educators’ workloads, while realising all feedback we receive from teachers during this process will lead to the development of classroom resources and student experiences that will benefit everyone.

What We Ask from our education collaborators:

  • Commitment to Providing Feedback:  Educators and industry partners are encouraged to review, refine, and provide insights on lesson materials to ensure they are relevant, engaging, and practical for classroom use.
  • Opportunities for Classroom Testing – Schools are encouraged to find space within their existing programs to trial and integrate the lessons and activities, helping us assess their effectiveness in a real learning environment.
  • Where there is Interest and Capacity – Participate in the codesign and development of the classroom lessons.

Our hope is that this approach ensures that the learning experiences remain practical, adaptable, and informed by those who will use them most—teachers and students.

Generally, we curate lesson sequences to align with an Inquiry-Based Learning (IBL) approach. However, we are not prescriptive about how a teacher uses these resources; use them as you see fit for your class and students.

Industry Partner Note: Inquiry-Based Learning (IBL) is an educational approach that emphasises investigation, exploration, and problem-solving. This method allows students to actively engage with real-world challenges, making it easier for industry partners to contribute meaningfully.

The IBL learning sequence follows this structured framework:

  • Context – Introduces the topic, establishing why it matters in a real-world setting.
  • Challenge – Presents a problem or scenario that requires exploration and solution development.
  • Investigation – Students use industry and curriculum-aligned resources to analyse, research, and gather insights.
  • Generalisation – Findings are synthesised and shared through multiple formats (e.g., reports, presentations, or creative outputs).
  • Reflection – Students connect their learning to broader concepts, personal insights, and career pathways.

Why We Chose Inquiry-Based Learning:

  • Easier for industry to understand and engage with – The structured investigation-driven model allows industry partners to contribute authentic challenges, feedback, and insights without needing curriculum expertise.
  • Accelerates the development of classroom resources – IBL provides a clear framework for lesson design, making it easier to create scalable and adaptable activities.
  • Simplifies classroom delivery for teachers – The structured sequence makes lesson planning and facilitation more intuitive, allowing teachers to focus on guiding student exploration rather than direct content delivery.
  • Enhances student engagement with locally aligned experiences – Students actively apply their learning to real-world business, economic, and environmental challenges within their local community.
  • Strengthens credentialing & digital badging alignment 

The IBL approach supports structured assessment and recognition, ensuring clear pathways for students, teachers, and industry partners to engage within the project credentialing framework.

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